Whiskey MBA

UNDER DEVELOPMENT Master the business of spirits with The Whiskey Professional Series, an elite online certification course led by world-renowned whiskey authority and best-selling author Robin Robinson. Designed specifically for industry professionals—from brand ambassadors and importers to bar owners and high-end retailers—this program goes beyond tasting notes to explore the global market dynamics, production economics, and strategic storytelling that drive the modern whiskey industry.

This course leverages Robin Robinson’s decades of experience as a consultant and educator to provide a 360-degree view of the whiskey landscape. While many courses focus solely on the chemistry of distillation, Robinson bridges the gap between the distillery and the consumer. Students explore the nuances of global categories, including the resurgence of Irish Whiskey, the technical precision of Japanese spirits, and the complex legalities surrounding American Bourbon. By analyzing case studies of successful brand launches and market disruptions, participants learn how to evaluate whiskey not just as a liquid, but as a high-value commodity in a competitive global market. The curriculum is built for the modern professional, blending historical context with contemporary business strategies. Robinson guides students through the "Whys" behind the "Hows," explaining how climate, agriculture, and local regulations dictate the financial viability of a brand. Beyond the technical modules, the course emphasizes the art of the commercial narrative—teaching you how to translate complex technical specifications into compelling sales pitches that resonate with collectors and casual drinkers alike. Whether you are looking to curate a world-class whiskey list or scale a craft distillery, this course provides the intellectual framework and industry prestige to elevate your career.